During my graphic design year, we came to know how to create a logo by studying the client brief that talks about brief of the project, target group, colors, typography and so on. We were under the impression that every client would give you such brief in the corporate world. The fact is that you won’t likely get such brief from client directly because they are new to such format and process, and that’s how this post comes in.
If you are just started your freelance career as logo design then you must have faced this scenario during your first client visit. But not anymore, the following guidelines would cover almost everything that you would Continue reading